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Cranberry-Active™ achieved 25% of the Dutch UTI market
In 2013, Medical Brands introduced the 1st EU Self-Care Medical Device based on Cranberry-Active™ to treat and prevent urinary tract infections.
In two months, Cranberry-Active™ became the Market Leader by creating the new segment to treat and prevent Urinary Tract Infections and outpacing existing food supplement products. This lead to the growth of the whole cranberry market.